Impact film · Content strategy · Community care
A digital home and care-resource system for a documentary exploring incarceration, addiction, trauma, recovery, and community support.
The final experience
The core experience, before the process behind it.
The design challenge
What mattered
What we learnedDense campaign information competed with the emotional weight of the film.
Design responseWe used a restrained hierarchy and paced the story across short, intentional sections instead of presenting everything at once.
What we learnedViewers needed resources, but placing urgent support language inside promotional content made both harder to navigate.
Design responseA distinct resource hub groups help by need and makes support reachable without interrupting the film narrative.
What we learnedThe most sensitive moment could happen after a screening, away from the website.
Design responseWe created a physical care card with grounding prompts and support information that audiences could take with them.
Outcome & reflection