Nonprofit UX · Information architecture · Accessibility
A nonprofit website redesign that clarifies pathways for donors, community members, and people looking for support.
The final experience
The core experience, before the process behind it.
The design challenge
What mattered
What we learnedDonors, service seekers, and community partners arrived with different levels of urgency and knowledge.
Design responseWe organized the experience around four clear pathways: get help, give, understand impact, and connect.
What we learnedA donation button alone did not provide enough confidence or context for potential supporters.
Design responseWe paired giving actions with concise impact evidence and multiple ways to support the organization.
What we learnedLong service descriptions slowed people who needed to quickly determine whether help was relevant.
Design responseService cards use plain-language labels, audience cues, and direct actions to reduce uncertainty.
Outcome & reflection